The relativity of international business in light of most of the companies trying to ensure a global presence for maximization of business and profitability based on exchange differentials that augment the possibilities of making higher turnover as well as profitability. The capacity to enrich the quality of products to make them competitive in an international environment and arena is made plausible by the efforts of research and development as well as astute sharpening of features of product lines that look very sleek for various customers to desire and take them. The international business should be analyzed in light of the need of growing competition internationally and making more companies to ensure their presence globally for protecting them from the perils of competition, leadership as well as price leadership. The quality and a price when balanced internationally after making an analysis of the United States of America consumer pattern, that is to say, the need fulfilment in the country of investment and the purpose of achievement of returns on investments for emboldening the company to co-exist in the global markets. The objective of the governments involve more building up of foreign exchange reserves, invitation for influx of foreign direct investment as well as infusion of superior technology after analysis of political, economic, social and technological factors that are important for maintaining supremacy in various fronts of marketing, finance, technology and taking full leverage of governmental measures including sops for contribution as much as possible to the national exchequer.
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